Regional Trade & Live Marketing Manager APAC

Shanghai, China

Vollzeit

Festanstellung

Deine Aufgaben

As Regional Trade & Live Marketing Manager APAC, you translate Hemro's global trade and live marketing strategy, set at HQ in Zürich, into growth across Asia-Pacific, one of the fastest-growing specialty coffee regions in the world. From Shanghai, you turn every trade activation and event in your region into a growth opportunity, combining creativity, performance and collaboration with our teams, distribution partners and direct-to-consumer channels. Professional and Home are both in your scope.

What you will do

Trade Marketing

Translate the global trade marketing strategy into regional plans tailored to market and channel needs, driving strong sell-in and sell-out performance.
Roll out and adapt HQ's omnichannel toolkits and trade programmes in the region, from POS materials to digital trade assets, ensuring consistent brand execution.
Plan and run regional trade and performance marketing campaigns across D2C and partner channels, with clear KPIs and optimisation for measurable business impact.
Lead joint annual regional planning with key stakeholders.
Support partners with tools, training and tailored marketing support to accelerate market success.

Live Marketing (Events)

Own the regional live marketing calendar within the global framework set by HQ.
Deliver Hemro's presence at selected trade shows in the region end to end, from concept and agency briefing to on-site delivery and post-event amplification.
Plan and deliver Hemro Owned Events in the region.
Collaborate with selected distributors to run trade shows and coffee festivals according to the toolkit.

Cross-functional collaboration & insights

Work closely with regional Sales, Product, Brand, Digital and eCommerce teams so every activation aligns with commercial goals and brand positioning.
Feed market, competitor and event insights back to HQ to shape the global strategy and toolkits.
Report KPIs per activity and manage your regional budget, agencies and suppliers.

Dein Profil

5+ years in trade marketing, channel or retail marketing, or event marketing, ideally in specialty coffee, premium appliances, hospitality equipment or consumer durables.
Proven experience running campaigns with distributors or retailers across more than one APAC market.
Ideally, experience translating campaigns developed in Western markets and making them work in APAC, with a strong focus on China, Japan and Korea.
Solid understanding of digital and social commerce in APAC, including China.
Hands-on event management from concept to execution, including trade-show booths and owned formats.
Commercial mindset: you think in sell-in, sell-out and ROI, not just reach.
Fluent English and Mandarin are required; any other language is a plus.
Comfortable working across time zones with a Swiss HQ and a regionally distributed team.
A genuine interest in coffee; barista or SCA experience is a bonus.

Unser Angebot für dich

A newly created role with real ownership of a high-growth region and direct impact on revenue.
A small, international team with short decision paths to HQ, Sales and Marketing leadership.
Work with the leading brands in coffee grinding and a global specialty coffee community.

Über uns

Hochwertige Kaffeemomente schaffen

Die Hemro Group ist eine globale Gruppe von Innovatoren, die mit ihren vier weltbekannten Marken die fortschrittlichste Kaffeemahltechnologie der Welt entwickelt: Mahlkönig, Ditting, Anfim und HeyCafé.

Als führender Hersteller von Kaffeemühlen, Mahlwerken und Technologielösungen haben wir uns zu Spitzenleistungen verpflichtet - von der Produktion bis hin zu unseren Bemühungen um Nachhaltigkeit und darüber hinaus - damit jeder einen hochwertigen Kaffee genießen kann. Unter dem Dach der Hemro Group bieten unsere Marken ein umfassendes Angebot an bewährten Kaffeemühlenlösungen für Kaffeeketten, Coffeeshops, Röstereien, Einzelhändler und Home Baristas.

Die Mühlen der Hemro Group werden in unserem Innovations- und Technologiezentrum in Zürich entwickelt und in unseren drei Produktionsstätten in Deutschland, Italien und China hergestellt. Unsere Vertriebspartner verkaufen unsere Produkte in über 100 Ländern. Unsere globale Erreichbarkeit macht Hemro zu einem zuverlässigen Partner auf der ganzen Welt.

Mit mehr als 320 Teammitgliedern arbeitet unsere vielfältige Gruppe von Innovatoren, Ingenieuren, Kaffeeexperten und Kreativen weltweit zusammen, um eine bessere Zukunft für Kaffee zu entwickeln. Durch den innovativen Geist unseres Unternehmens werden die Teams ermutigt, die Grenzen der Kaffeemühlentechnologie zu erweitern. Das Ergebnis sind Innovationen wie Mahlkönigs "Grind-by-Weight"-Technologie, die die Branche in Richtung einer nachhaltigen, dauerhaften Zukunft des Kaffees voranbringen.