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Regional Trade & Live Marketing Manager APAC

Shanghai, China
Full-time
Permanent employee

Your mission

As Regional Trade & Live Marketing Manager APAC, you translate Hemro's global trade and live marketing strategy, set at HQ in Zürich, into growth across Asia-Pacific, one of the fastest-growing specialty coffee regions in the world. From Shanghai, you turn every trade activation and event in your region into a growth opportunity, combining creativity, performance and collaboration with our teams, distribution partners and direct-to-consumer channels. Professional and Home are both in your scope. 

What you will do 

Trade Marketing 
  • Translate the global trade marketing strategy into regional plans tailored to market and channel needs, driving strong sell-in and sell-out performance.
  • Roll out and adapt HQ's omnichannel toolkits and trade programmes in the region, from POS materials to digital trade assets, ensuring consistent brand execution.
  • Plan and run regional trade and performance marketing campaigns across D2C and partner channels, with clear KPIs and optimisation for measurable business impact.
  • Lead joint annual regional planning with key stakeholders.
  • Support partners with tools, training and tailored marketing support to accelerate market success.
Live Marketing (Events) 
  • Own the regional live marketing calendar within the global framework set by HQ.
  • Deliver Hemro's presence at selected trade shows in the region end to end, from concept and agency briefing to on-site delivery and post-event amplification.
  • Plan and deliver Hemro Owned Events in the region.
  • Collaborate with selected distributors to run trade shows and coffee festivals according to the toolkit.
Cross-functional collaboration & insights 
  • Work closely with regional Sales, Product, Brand, Digital and eCommerce teams so every activation aligns with commercial goals and brand positioning.
  • Feed market, competitor and event insights back to HQ to shape the global strategy and toolkits.
  • Report KPIs per activity and manage your regional budget, agencies and suppliers.

Your profile

  • 5+ years in trade marketing, channel or retail marketing, or event marketing, ideally in specialty coffee, premium appliances, hospitality equipment or consumer durables.
  • Proven experience running campaigns with distributors or retailers across more than one APAC market.
  • Ideally, experience translating campaigns developed in Western markets and making them work in APAC, with a strong focus on China, Japan and Korea.
  • Solid understanding of digital and social commerce in APAC, including China.
  • Hands-on event management from concept to execution, including trade-show booths and owned formats.
  • Commercial mindset: you think in sell-in, sell-out and ROI, not just reach.
  • Fluent English and Mandarin are required; any other language is a plus.
  • Comfortable working across time zones with a Swiss HQ and a regionally distributed team.
  • A genuine interest in coffee; barista or SCA experience is a bonus.

Our offer for you

  • A newly created role with real ownership of a high-growth region and direct impact on revenue.
  • A small, international team with short decision paths to HQ, Sales and Marketing leadership.
  • Work with the leading brands in coffee grinding and a global specialty coffee community.

About us

Creating Quality Coffee Moments

Hemro Group is a global group of innovators creating the world’s most advanced coffee grinding technology across our four world-renowned brands: Mahlkönig, Ditting, Anfim and HeyCafé.

As the leading coffee grinder, burr manufacturer, and technology solutions company, we are committed to excellence—from the factory floor to our sustainability efforts and beyond—so everyone can enjoy a quality coffee moment. Unified under the Hemro Group, our brands offer a full suite of trusted coffee grinder solutions for coffee shops, roasters, retailers, and home baristas. 

Hemro Group grinders are designed in our innovation & technology facilities in our Zürich headquarters and produced in our three production facilities in Germany, Italy, and China. Our distribution partners sell our products in 100+ countries. Our global accessibility makes Hemro a reliable partner around the world.

Boasting more than 320 team members, our diverse group of innovators, engineers, coffee professionals, and creatives is a collaborative worldwide effort to develop a brighter tomorrow for coffee. Championed by our company’s innovative spirit, teams are encouraged to push the boundaries of coffee grinder technology. As a result, innovations such as Mahlkönig’s “Grind-by-Weight” technology are possible and move the industry forward toward a sustainable, lasting future for coffee.